The Unusual guide to Modern GTM

Unusual Ventures put together a great guide on Modern GTM. A step-by-step blueprint for founders and revenue innovators.

Selected content:

The modern GTM is bottom up + top down

By John Vrionis

The Unusual Modern GTM Buyer/User journey

By John Vrionis

Founder role in a modern GTM

By John Vrionis

Founder as an Orchestrator in modern GTM

By John Vrionis

Your first 3 markets

By Liam H. Mulcahy

Segment and optimize for adoption

By Liam H. Mulcahy

Building a business case

By Liam H. Mulcahy

Categorizing early prospects

By Liam H. Mulcahy

Design partner installs and sales process

By Liam H. Mulcahy

Pricing and packaging your product

By Liam H. Mulcahy

The Innovator feedback meeting

By Liam H. Mulcahy

Four Boxes Discovery Framework

By Liam H. Mulcahy

The Unusual Salesforce Package

By Liam H. Mulcahy

Profile for your first Sales hire

By Liam H. Mulcahy

How Customer Success functions grow

By Sandhya Hegde

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