The Unusual Modern GTM Buyer/User journey
In the diagram that follows you will find the Unusual Ventures Modern GTM User/Buyer Journey map.
Consider this a framework for founders and all functional leaders in a startup to use to:
- Map the steps in a customer’s journey, and
- Assign responsibilities for deliverables at each step.
One of the most important fundamental changes in the Modern GTM vs the old GTM model for enterprise startups is creating specific steps and action items for two distinct personas—the USER and the BUYER.
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
