Founder role in a modern GTM
As a founder it is critical to decide which role in the Modern GTM organization you are going to fill and which roles you are going to hire for (and in what order).
It starts with understanding the skills needed for the startup to succeed and the skills you (and your co-founders) have. As we consider the full spectrum of skills required in a team to execute the Modern GTM we recommend organizing the list this way.
It is worth noting how each role functions in a startup building a Modern GTM. [See original article for role deep dives]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
