Building your sales narrative

A collection of content on messaging and positioning curated by Bocar Dia.

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Building your sales narrative

Selected content:

The 5 Elements of a Brilliant Sales Narrative

By Andy Raskin

Chapter 2: Baking your Narrative

By Pete Kazanjy

Unusual Customer Story

By Scott Schwarzhoff

Three storytelling frameworks

By Alli McKee

Value based customer story

By Whitney Sales

Value based founder story

By Whitney Sales

The Practitioner's demo

By Alli McKee

The Budget Holder proposal

By Alli McKee

Positioning framework

By Lenny Rachitsky, April Dunford

The CXO deck

By Alli McKee

Market Positioning model

By Mark Cranney

The ultimate guide to category creation

By Anthony Kennada, Sam Jacobs

How to position your startup

By Jill Soley

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