Chapter 2: Baking your Narrative

Pete Kazanjy

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Chapter 2: Baking your Narrative

The first step on the road to a repeatable, scalable sales process is to build your narrative.

That is, craft the "story" you will be presenting to your would-be customers, which will eventually take the form of slides, email templates, spoken messaging, website copy, videos and so forth. Because before you start creating those artifacts, you have to have the framework.

Chapter Overview

What Is the Right Formation? 15 minute read

Building a Cohesive Narrative

Qualitative/Quantitative Proof of a Better Solution


Put it all Together

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