The 7Cs of Communication was first coined by Scott M. Cutlip and Allen H. Center in 1952. It’s often referred to as the most effective model of communication. Using the 7 C’s helps you make your business communication clear and concise.

With the 7Cs, the Pyramid Principle becomes second nature, and your message would be:

• Clear: It should feature the main objective and be easy to understand.
• Concise: Avoid repetitive and redundant words.
• Concrete: It should be credible and backed with facts and data.
• Complete: It should contain relevant information.
• Correct: It should follow the rules of grammar and spelling.
• Coherent: It has to be relevant and connected to the main goal.
• Courteous: It needs to be friendly with no undertones of passive aggression or hostility.

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