Stage Metrics
Keeping tabs on the stage metrics is like taking the “blood pressure” along each stage of your playbook.
By looking at these numbers, you can diagnose where customers are getting stuck and what is making things go faster or slower.
You can monitor the flow of your GTM motion by keeping track of:
- the number in each stage,
- the number of new customers added,
- the time spent in each stage, and
- the percent that convert (make it to the next step).
The graphic above illustrates one view of stage metrics. As customers progress (move down) to the next stage, the number of customers in the stage and the conversion rate are shown.
To learn more about stage metrics, check out this post by Jacco van der Kooj, founder of Winning By Design, about the SaaS Data Model.
Most relevant during:
PMF phase
GTM Fit phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
