Segmenting Markets for GTM
How do you segment markets for sales, given your company’s go-to-market strategy?
This video shares the fundamentals startup founders need to know about market segmentation. You can watch this entire series of snack-sized videos, or mix-and-match your own playlist of topics for your particular questions and company needs.
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs $15K-$50K
ACVs > $50K
ACVs < $15K
