Product led growth by target customer segment
Product led growth is especially prevalent among companies targeting VSB/SMB customers.
That said, 3 in 10 companies targeting large enterprises also employ PLG tactics – PLG is for the enterprise, too.
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
