Likewise, it’s foolish to expect an Enterprise client to commit to a $100,000 platform by simply visiting your website and entering their credit card details.

In other words, one SaaS go-to-market strategy isn’t the same as the next. It’s based on the unique details of your business and its offerings.

Clearly, each of these has a different Go To Market approach for which the customer acquisition cost (CAC) has to fall in line with the revenue it generates.

Below you will see a variety of GTM approaches we know per today as a function of Annual Contract Volume and Volume of Deals/Month. Each of these approaches is modeled on the best customer experience.

For Web Sales, this may be optimized for speed (online), and for Local Sales—complexity (integration in the existing infrastructure).

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