Gross Revenue Churn
The data above shows Darwinian selection at work. Early on some companies have huge churn but they have to either improve or die.
At a $20M revenue run rate even bottom quartile companies have annualized Gross Churn hovering around -21%.
And finally, here are the benchmarks for Net Churn on a quarterly and annualized basis.
Most relevant during:
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
