Email velocity as an indicator
Email velocity is the #1 indicator of whether your deal is going to sign.
Email velocity is the number of emails exchanged between a buyer and seller over a given period of time.
Turns out, the more emails you and your buyer exchange on a weekly basis across the sales cycle, the more likely your deal is to close:
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
