Companies are split on displaying pricing
It’s an old debate: should you publish pricing online or should you be more opaque with pricing?
In our survey, 45% of companies do publish pricing while 55% do not.
As one might suspect, deal size is a major driver of whether companies publish their pricing. Among companies with average deal sizes below $1k per year, 84% do publish their pricing. Meanwhile, 33% of companies with $5-25k deals publish pricing and only 17% of companies with >$25k deals do so.
Most relevant during:
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
