Chapter 6: Inbound Marketing
Creating content, like blog posts, tweets, infographics, and such, and making sure that they are well SEO’d to engender inbound leads at scale, is what is known as “inbound marketing.”
This is a more advanced form of lead generation that we’ll get into in a later chapter, as it’s typically not appropriate for a very early-stage go-to-market.
Chapter Overview
Most relevant during:
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
