Chapter 3: Sales Materials Basics

Pete Kazanjy

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Chapter 3: Sales Materials Basics

Now that your narrative is baked, it’s time to start building the materials that you’ll be using to communicate that narrative to your would-be customers.

The goal of this chapter is to get you to the point where you have a set of materials that you can use to engage, pitch, and close your first set of customers.

Chapter Overview

A Note on Production Value and Speed 2 minute read

Sales Presentations As excerpted in First Round Review and in presentation format here. 16 minute read

Outreach Materials 10 minute read

Demo Scripts 8 minute read

Video Materials 5 minute read

Other Types of Collateral 3 minute read

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