Building a Mutual Action Plan
Let’s break down the elements of a mutual action plan.
In this section, we’ll outline the core elements of an effective mutual action plan and share tips for developing a winning MAP.
Keep in mind, no single template fits every use case, so please feel free to mix and match these elements to be whatever is most helpful for your buyers.
- Value summary
- Buyer-centric finish
- Milestone ownership
- Buyer and seller teams (not shown in the image above)
- Outcomes
- Duration
- Key dates
[See original article for deep dive]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
