Bottom up account capacity model

Dominique Levin

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Bottom up account capacity model

Calculate how many accounts to target based on the sales (SDR) capacity that you have.

This depends on a number of factors, including:

  • How many contacts you target in each account (how ‘deep’ to prospect)
  • How many touches your reps can do in a single day

If you dedicate 100% of your time to outbound/account based prospecting, contact only one contact per account and make 60 touches each day, and touch every account only once a year, then you can prospect into cohorts of 200 new accounts every month or 2,400 accounts each year.

If you decide you want to contact each account in your database twice a year (every six months), which we recommend, then you can handle only 1,200 accounts per rep.

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