B2B Median annual rep turnover (2020)

Trish Bertuzzi

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B2B Median annual rep turnover (2020)

B2B Median rep turnover

Median annual turnover sits at 31% split nearly evenly between involuntary turnover (attrition resulting from termination) and voluntary turnover (attrition initiated by the rep - e.g., resignation).

We asked respondents to exclude promotion and/or internal transfers from these calculations.

High-growth companies have higher total turnover, higher involuntary attrition (termination), and lower voluntary attrition (resignation) than laggard companies.

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