B2B Marketing contribution by ASP (2020)
Controlling for revenues, the median percentage of pipeline sourced by Marketing falls as average selling price rises. [Go to the link below for the full report]
Controlling for revenues, the median percentage of pipeline sourced by Marketing falls as average selling price rises.
[Go to the link below for the full report]
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
