Activities Objectives Results

Michelle Vazzana

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Jason Jordan

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Activities Objectives Results

Activities, Objectives and Results

There are three discrete levels of sales force metrics:

  1. Sales Activities, which are highly manageable and whose associated metrics can be moved at will
  2. Sales Objectives, which can be directly influenced and whose associated metrics can be driven by managing certain
  3. Sales Activities3. Business Results, which are wholly unmanageable but whose associated metrics are determined by the achievement of specific Sales Objectives

Sales Activities drive Sales Objectives, which in turn drive Business Results.

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