7 Objection handling techniques
This post outlines everything we’ve learned about objection handling from both the data, and hard-won experience.
STEP ONE: Pause, Speak With Calm Authority
STEP TWO: Clarify With Questions
STEP THREE: Validate The Objection
STEP FOUR: Isolate The Objection
STEP FIVE: Get Permission
STEP SIX: Address With A “Reframe”
STEP SEVEN: Confirm An Unbiased Resolution
[See article for deep dive]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
