#3 Ride the Wave: Operationalize the GTM Playbook
Now that you’ve found the urgent pain, defined the customer journey, and built your GTM playbook, it’s time to put things into motion.
And just as a surfer balances on top of the board, riding the wave is all about careful coordination.
Here are the key steps to operationalize the GTM playbook:
- Get the team behind the playbook.
- Assign a leader for each stage of the customer journey.
- Identify the handoffs where the playbook crosses between teams.
[See original article for breakdown]
Most relevant during:
PMF phase
GTM Fit phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
