#3 Ride the Wave: Operationalize the GTM Playbook

Tae Hea Nahm

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Bob Tinker

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#3 Ride the Wave: Operationalize the GTM Playbook

Now that you’ve found the urgent pain, defined the customer journey, and built your GTM playbook, it’s time to put things into motion.

And just as a surfer balances on top of the board, riding the wave is all about careful coordination.

Here are the key steps to operationalize the GTM playbook:

  1. Get the team behind the playbook.
  2. Assign a leader for each stage of the customer journey.
  3. Identify the handoffs where the playbook crosses between teams.

[See original article for breakdown]

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